1. Knowledge
2. Working efficiently
3. Success
4. Quality work
5. Promptness
6. Always achieving better and the best
7. Pioneering the developments
8. Competitiveness in terms of quality and cost
9. Valuing the employees
10. Loving and enthusiasm for the job
11. Being sharing and participatory
12. Being open to criticism
13. Being researcher and follower
14. Chasing success any time, under any condition and in every field, and to get pleasure out of it.